Hispanic Jobs

For companies targeting Hispanics, adding the word “bilingual” or “Spanish” in their job posting can make a real difference. These keywords substantially improve the odds that a job at a will be viewed and so of course, that candidates will apply to a position.

Even in a site already oriented to bilinguals like ours (LatPro.com) where you may suspect that the bilingual skill or the Spanish requirement is a given, almost 12% of manual searches (not automatic job alerts) made by jobseekers include the keywords bilingual or Spanish. So, even if Spanish is desirable but not required or bilingual skills are desirable, companies and recruiters would score more by making it clear and adding those “desired” traits.

The sample included more than 20k manual searches between January 2008 and April 2008.

Source LatPro.com

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