For most recruiters and HR professionals, SHRM, the Society for Human Resource Management, needs no introduction. SHRM offers lots of valuable learning opportunities and certifications amongst its benefits for the HR community.
But let me offer a little perspective on what exhibiting at SHRM does for LatPro and I’d guess lots of other job boards. SHRM has two sets of clients that it needs to make happy, so let me give some insight from the non-HR world. And yes, I know that there are many HR people and HR providers that are outside of the recruiting and job board world, but this is my post and I don’t work for those companies (certainly feel free to add your knowledge here with a reply about those areas).
Over the years, LatPro has exhibited at all of the different SHRM trade shows, trying to figure out which offered the most value for our business. Without a doubt, we’ve found that the Annual Conference provides the best opportunity to speak with high level HR executives and recruiting professionals. It also gives us the chance to see what other vendors and job boards are doing and to keep in touch with other business colleagues from other companies. We’ve also found the Staffing Management Conference (fka EMA) and Diversity Conference to be valuable targeted trade shows where we can meet a specific specialty of HR professionals that most closely match our business offerings.
Exhibiting at SHRM’s trade shows gives us the ability to have our company name and products in front of thousands of HR professionals that might not otherwise ever hear about LatPro and what we have to offer the recruiting and diversity areas of companies. It also adds a personal touch to meet long-time clients or new prospective customers face-to-face. Being an international company, my sales team operates mainly via telephone and email; however, these conferences offer the best opportunity to meet many people in person in one place over a short amount of time. If you are interested in what LatPro has to offer your company, and would like to meet us at the Annual SHRM show at the end of this month, give me a call or send me an email and I’ll send you one of our complimentary Free Expo Passes. The Annual Conference is June 22-24 in Chicago.
Hope to see you in Chicago!
