‘Bilingual’ and ’spanish’ are effective keywords for targeting Hispanic professionals

May 6th, 2008 sandra Posted in Hispanic, bilingual | Be the first one to comment »

For companies targeting Hispanics, adding the word “bilingual” or “Spanish” in their job posting can make a real difference. These keywords substantially improve the odds that a job at a will be viewed and so of course, that candidates will apply to a position.

Even in a site already oriented to bilinguals like ours (LatPro.com) where you may suspect that the bilingual skill or the Spanish requirement is a given, almost 12% of manual searches (not automatic job alerts) made by jobseekers include the keywords bilingual or Spanish. So, even if Spanish is desirable but not required or bilingual skills are desirable, companies and recruiters would score more by making it clear and adding those “desired” traits.

The sample included more than 20k manual searches between January 2008 and April 2008.

Source LatPro.com

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English usage among Hispanics in the United States

May 6th, 2008 sandra Posted in Hispanic, bilingual | Be the first one to comment »

Nearly all Hispanic adults born in the United States of immigrant parents report they are fluent in English. By contrast, only a small minority of their parents describe themselves as skilled English speakers. This finding of a dramatic increase in English-language ability from one generation of Hispanics to the next emerges from a new analysis of six Pew Hispanic Center surveys conducted this decade among a total of more than 14,000 Latino adults.

The surveys show that fewer than one-in-four (23%) Latino immigrants reports being able to speak English very well. However, fully 88% of their U.S.-born adult children report that they speak English very well. Among later generations of Hispanic adults, the figure rises to 94%. Reading ability in English shows a similar trend.

As fluency in English increases across generations, so, too, does the regular use of English by Hispanics, both at home and at work. For most immigrants, English is not the primary language they use in either setting. But for their grown children, it is.

The surveys also finds that Latino immigrants are more likely to speak English very well, and to use it often, if they are highly educated, arrived in the United States as children or have spent many years here. College education, in particular, plays an important role in the ability to speak and read English. Among the major Hispanic origin groups, Puerto Ricans and South Americans are the most likely to say they are proficient in English; Mexicans are the least likely to say so.

The main data sources for this report are six surveys conducted for the Pew Hispanic Center from April 2002 to October 2006. They included interviews with more than 14,000 native-born and foreign-born Latino adults, ages 18 and older, irrespective of legal status. Latinos born in Puerto Rico, many of whom arrive on the U.S. mainland as Spanish speakers, are included as foreign born.

Source: Pew Hispanic Center

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Employment status of the Hispanic population

May 6th, 2008 sandra Posted in Hispanic | Be the first one to comment »

According to the Department of Labor household data, the employment/unemployment status of the Hispanic population for April 2008 was:

(numbers in thousands)

Civilian noninstitutional population 31,911
Civilian labor force 21,917
Participation rate 68.7
Employed 20,404
Employment-population ratio 63.9
Unemployed 1,512
Unemployment rate 6.9
Not in labor force 9,994

Source: Bureau of Labor Statistics

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Top 10 states with highest demand for Hispanic professionals - historical data

April 25th, 2008 sandra Posted in bilingual, diversity | Be the first one to comment »

While exploring our historical information (from 2000 to April 2008) we found the top 10 states with highest demand for Hispanic professionals are:

  1. California
  2. New York
  3. Texas
  4. Florida
  5. Nevada
  6. Illinois
  7. New Jersey
  8. Maryland
  9. Ohio
  10. Georgia

But those numbers can change quickly. For example, in 2005, the Top 10 States with highest demand for Hispanic professionals were as follows:

  1. California
  2. Texas
  3. New Jersey
  4. Illinois
  5. New York
  6. Maryland
  7. Florida
  8. Virginia
  9. Minnesota
  10. Pennsylvania

Now, in April 2008, the list of 10 Top States with highest demand for Hispanic professionals reads:

  1. Texas
  2. Washington
  3. Ohio
  4. California
  5. Maryland
  6. New York
  7. Illinois
  8. Florida
  9. Georgia
  10. Nevada

So while some states seem to have a steady presence among the Top 10 (New York, Texas California and Florida) some others like Maryland, Ohio and Nevada are experiencing growth when it comes to the demand for Hispanic professionals.

Source: LatPro.com

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Globalization feeds diversity recruiting and training

April 15th, 2008 admin Posted in diversity | Be the first one to comment »

A new study points out the obvious correlation between globalization and diversity. As US companies push into Mexico, Argentina, Brazil etc. they must hire and train Spanish and Portuguese bilinguals. Next comes diversity training to help integrate apples and oranges with mangoes and papayas.

More employers have broadened their diversity efforts because of the impact of globalization, according to a survey of more than 2,500 senior HR and training executives in the U.S. and Canada by Novations Group, a consulting firm based in Boston.

Over 40% of organizations have already expanded the scope of their diversity and inclusion programming, up from just 15% in 2005, the last time the issue was addressed by Novations in a survey. Moreover, another 24% of employers expect to broaden their efforts in the near future, according to the survey.

“Organizations are responding to the changing demographics of their workforce as well as the need to deliver consistent global training programs,” said Novations Vice President Ron Adderley. “Classic U.S.-centric diversity programs are simply not effective strategies in today’s global marketplace”.

Has your organization had to broaden the scope of its diversity and inclusion programs because of increasing globalization?

Yes - 41%

Not yet, but we expect to in the near future - 24%

No, and we don’t expect to in the near future - 35%

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